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1. Which of the following, if any, is your primary source for LOCAL business news and information? |
Business Journal
Daily newspaper
Local TV
Local radio
The Internet
Other
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In general, how would you rate the objectivity of the Business Journal? |
Excellent
Good
Only fair
Poor
Unsure
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How many of the last four issues of the Business Journal have you read or looked into? |
None
One
Two
Three
Four
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How much time, in total, do you spend reading or looking into a typical issue of the Business Journal ? |
Less that 15 minutes
15 - 29 minutes
30 - 44 minutes
45 - 59 minutes
One hour or more
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Normally, how many OTHER people read or look into your copy of the Business Journal, either before or after you read it? |
None
One
Two
Three
Four
Five
More that five
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How useful do you find hard business news in the Business Journal? |
Very Useful
Moderately useful
Slightly useful
Not at all useful
Don't read
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How useful do you find the Records section in the Business Journal? |
Very Useful
Moderately useful
Slightly useful
Not at all useful
Don't read
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How useful do you find the Focus feature in the Business Journal? |
Very Useful
Moderately useful
Slightly useful
Not at all useful
Don't read
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How inspiring do you find Profits and Passions feature in the Business Journal? |
Very inspiring
Moderately inspiring
Slightly inspiring
Not at all inspiring
Don't read
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Generally, how often do you visit the Web site of the Business Journal? |
At least once a week
A few times a month
Once a month
Less than once a month
Never
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When reading the Business Journal, are you more likely to notice a black-and-white ad or a color ad? |
Black-and-white ad
Color ad
No difference
Don't look at ads
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In the past 12 months, what actions have you
taken as a result of reading ADVERTISMENTS in the Business Journal? (Choose multiple answers if applicable) |
Visited an advertiser's Website
Discussed an ad with others
Passed an ad along to others
Filed an ad for future reference
Used an ad for and idea
Purchased a product or service
Did not take any action
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Do you or does anyone in your household maintain an office in your home? |
Yes
No
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Are you responsible for the care of an elderly parent or relative? |
Yes
No
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Are you an owner or partner in your company? |
Owner
Partner
Neither
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Which ONE of the following best describes your job title or function at work? |
President
CEO
COO
CFO
Vice President
Chairman
Executive Director
Director
Manager
Sales/marketing
Consulting
Other
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Which ONE of following best describes the nature of your company’s business? |
Construction/design/engineering
Banking/finance/investing
Real Estate
Advertising/marketing/PR
Health/medical services
Legal services
Technology products/services
Accounting services
Retail (including restaurants)
Wholesale trade
Telecommunications products/services
Communications/publishing
Insurance
Manufacturing
Government
Education
Hospitality
Other
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Including yourself, how many employees are there in your company’s LOCAL work force, including all local plants, divisions, branches and subsidiaries? |
1-9
10-19
20-29
30-49
50-99
100-499
500 or more
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What category best represents the total gross sales or revenues for 2006 for your company’s LOCAL operations? |
Less that $500,000
$500,000 to $999,999
$1 million - $2.9 million
$3 million - $4.9 million
$5 million - $9.9 million
$10 million - $24.9 million
$25 million - $49.9 million
$50 million or more
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Which of the following SERVICES do you influence the purchase or lease of in the course of your business activities? (Choose multiple answers if applicable) |
Banking/financial
Accounting
Advertising/marketing/PR
Health benefits
Legal services
Internet services
Property/casualty/liability insurance
Printing
Education/training programs
Payroll
Local/long-distance services
Real estate, construction
Travel arrangements
Conventions/meetings
Temporary help
Security
Capital acquisition
Construction/architecture
Acquisitions/mergers
Videoconferencing
Other
None
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What is your gender? |
Male
Female
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In what age group do you belong? |
Below 30
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 or above
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What is the HIGHEST level of education you have completed? |
High school graduate or less
Attended college for less than four years
College graduate with a bachelor's degree
Hold a master's degree
Hold a doctorate degree
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Do you own or rent your primary residence? |
Own
Rent
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What is the approximate market value of your primary residence? |
Less than $300,000
$300,000 - $499,999
$500,000 - $749,999
$750,000 - $999,999
$1 million - 1,499,999
$1.5 million or more
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Do you expect to relocate or sell your primary residence within the next TWO years? |
Yes
No
Don't know
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Which category represents your personal INDIVIDUAL EMPLOYMENT INCOME, before taxes, in 2006? |
Less than $40,000
$40,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $249,999
$250,000 - $499,999
$500,000 or more
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Which category represents your TOTAL HOUSEHOLD INCOME, before taxes, in 2006? |
Less than $40,000
$40,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $249,999
$250,000 - $499,999
$500,000 or more
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What is the approximate total value of the investments and banking services now held by you and other household members? |
Less than $75,000
$75,000 - $99,999
$100,000 - $249,999
$250,000 - $499,999
$500,000 - $999,999
$1 million or more
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What is your HOUSEHOLD net worth? |
Less that $100,000
$100,000 - $249,999
$250,000 - $449,999
$500,000 - $749,999
$750,000 - $999,999
$1 million - $1.9 million
$2 million - $4.9 million
$5 million or more
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